Social Networking for the Real Estate Business
Many of us have seen the growing evolution of social networking in the last couple of decades. From the explosion on to the scene of the user-friendly-size smart phone, to the texting and Tweeting of today, the way society communicates has been re-invented. Talking to a person in another location the old-fashioned way – by regular phone – is not often the first choice, especially by the younger generation. “Text me” is now a common request in the 21st century.
But has this new way of short-term, online connecting helped your real estate business? Do real people really follow you on Twitter? Is your Facebook page crowded with enough Friends to fill Yankee Stadium? Are you LinkedIn with the people that matter? And if so, is your business growing? If not, you may need to adjust your technique, or get some help to update your knowledge or equipment.
Every real estate agent, or any business person for that matter, who takes the time to learn how their company can benefit from a few social networking lessons will reap the benefits. The advanced uses of the Internet will only continue to grow and with it, the better possibility to deal with leads and increase your conversion rate – change leads into sales. However, you must be the one driving the proverbial bus. Invite people to your website so you can further dazzle them with your business prowess and get them a great deal on their new home.
Many people are excited then they see leads start to pour in and they tell their associates how many contacts they have gained. The trick is to act on those contacts to close the sale, or at least keep the dialogue moving ahead. Here are some tips:
Make sure the information that you are putting out to the masses is relevant to your real estate business. Not too many people care that the corned beef on rye you had for lunch at Gino’s Deli was the best ever made.
Become blog savvy. Establish yourself on other sites by adding comments to another person’s blog notes.
Make sure there is a working link back to your site. Whenever you post a comment, send out a Tweet, or add an update to your Facebook page, test your personal, or signature link to see if it goes to your website as it should. If it doesn’t, correct the situation immediately. Contact the genuine leads as soon as possible as they can grow cold quickly. Potential customers will move on to their second/next choice if they don’t hear from you in a timely fashion.